Subscriptions, memberships, auto-renewals — they pile up quietly.
MottaSense brings every recurring charge into one calm view, so you can see what you're paying for, decide what still makes sense, and stop what doesn't. Built around the idea of mottainai, it helps reduce waste with intent. Drop in a CSV or TSV statement and the app proposes the subscriptions for you to keep, edit, or discard. PDF and OFX imports follow after the first stable release.
9:415G 100
もったいない
Mottainai is a Japanese phrase often translated as “What a waste!”
A deep sense of regret over wasting resources — and a respectful, sustainable attitude toward the things we own, the time we spend, and the money that quietly leaves our accounts each month.
A 700-year-old idea about waste → a quiet tool for your wallet.
惜
見
See
Every subscription, membership, and recurring charge in one calm list — including the ones you'd forgotten about.
解
Sense
Spot what's quietly piling up. Understand what each renewal really costs you per year, not just per month.
残
Keep
Hold onto the recurring costs that still make sense. Pre-renewal alerts so nothing surprises you.
止
Stop
Cancel what no longer makes sense — with per-merchant playbooks that link straight to the cancel flow.
How it works
Three small steps. Less waste.
Built to make recurring costs easier to see, compare, and trim. A calm utility for deciding what still makes sense.
Step 1
Drop in a statement
Upload a CSV or TSV statement from any account. MottaSense parses it on-device and proposes recurring charges as subscription candidates — you accept, edit, or discard each one.
Step 2
Get pre-renewal alerts
Three calm reminders per renewal: 7 days, 3 days, and the day-of. Decide before you're charged, not after.
Step 3
Keep what matters
A quiet running total of what you've reclaimed by stopping subscriptions that no longer made sense. No streaks, no badges — just clarity.
Media files
Logos, icons, screenshots, brand assets.
Every visual asset lives here as it gets produced. Design sprint output (Week 0) will populate the pending tiles.
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Fetching files
Reading /Resources folder
No files in Resources yet. Drop files into /Resources on the server and reload.
Figma design
The design system, live.
Once Week 0 ships, this section embeds the working Figma file (Foundations / Components / Screens / Flows) directly.
Embed pending
The Figma file lands here after Week 0 design sprint. Until then, the design system is documented in §8 and §16 of the blueprint, including the locked aiiro indigo palette, type scale, and the 24-component starter list.
When ready, paste: <iframe src="https://www.figma.com/embed?embed_host=mottasense&url=YOUR_FIGMA_FILE_URL"></iframe>
Build blueprint
Ten weeks to the App Store.
Tick off as you ship. Progress persists in your browser via localStorage — no account, no server. Reset anytime.
Overall progress0 / 0 complete
Tracking persists locally. Clearing browser data resets progress.
Competitor feature bank
Updated · Apr 2026
Added from Orbit, Bobby, ReSubs, Subby, SubMind, Subs, SubTrackr, and generic subscription-tracker references. P0 strengthens capture, planning, widgets, and data ownership; P1 holds organization, automation, and platform polish.
P0 now includes
Fast add with catalog autofill, CSV/TSV import review queue, upcoming list/calendar, dashboard totals, trial/status data, baseline widgets, JSON/CSV export, and backup/restore.
App Store subscription helper only through a compliant user-initiated path, email sweep only after trust work is proven, Watch/Mac only after iPhone retention is healthy. Bank linking remains out.
Pulled from the App Research archive. Confidence score, sourced market signals, and the wedge against Bobby + Rocket Money.
MottaSense (formerly LibraVault / Shed)
Confidence · 8.4
Subscription tracker with AI receipt capture, multi-window pre-renewal alerts, CSV/TSV bank-statement import, and a calm "reclaimed" ledger. Built around making recurring costs easier to understand, review, and cut.
Problem
Average US household spends ~$273/mo on subscriptions but estimates ~$111 — a $1,944/yr blind spot. 42% have forgotten at least one active subscription; 54.9% knowingly hold an unused one. Existing tools either stay too manual, feel too generic, or focus on billing mechanics more than decision-making. Apple's native Subscriptions only sees App Store charges.
Wedge
An iOS tracker that imports in 5 seconds and turns recurring charges into a clear keep-or-cut workflow. Drop a CSV/TSV statement → classifier surfaces recurring charges → user accepts/edits/discards. Multi-window pre-renewal alerts (T-7/T-3/T-0) replace post-charge regret. Per-merchant cancellation playbooks deep-link straight into the cancel flow. Household sharing follows once the core workflow is stable.
Target user
iOS users (25–45) who want a clearer handle on subscriptions and recurring costs. Couples and families coordinating shared subscriptions. "Subscription audit" intent users searching after a credit-card statement shock. Indie hackers and freelancers tracking 15+ SaaS tools across personal and business cards.
Monetization
Free: 8 subs, manual entry, basic alerts, 1 household member, heuristic statement scan. Pro: $3.99/mo or $24.99/yr — unlimited, AI extraction (supported devices), multi-window alerts, multi-currency, unlimited household, Reclaimed ledger, Wallet passes, PDF/CSV/OFX/QIF import. Lifetime: $59.99 one-time — "the subscription tracker you don't have to subscribe to."
Launch angle
ASO on "subscription tracker", "Bobby alternative", "recurring costs", and "subscription audit". TikTok/Reels: calm "audit my subscriptions" format. r/personalfinance + r/iOSProgramming AMAs about recurring-cost UX and import flows. Product Hunt positioning: "the calmer way to understand what keeps billing you."
Risks
Bobby owns the minimalist niche (4.7★, ~8k reviews, lifetime SKU). Rocket Money outspends on paid acquisition. Apple could ship inbox-receipt detection in iOS 19. Low between-renewal engagement is the genre's retention killer — Reclaimed ledger + Spaces + household activity are the durable counters; gamification is anti-brand and explicitly excluded.
Evidence notes — 9 sources
Spend gap: ~$273/mo actual vs. ~$111 perceived — multiple 2026 subscription-spending studies
42% of consumers have forgotten at least one active subscription; 54.9% hold an unused one each month
41% report subscription fatigue; average household streaming subs dropped from 4.1 (2024) to 2.8 (2025) — cancellation is now frequent, not rare
Bobby (4.7★, ~8k iOS reviews) explicitly markets "no CSV, no AI extraction, no Gmail sync, no cancel guides" — every one is a documented gap; data-loss reports of "app wouldn't open → reinstall → everything gone" appear in App Store reviews
Rocket Money complaints (2026 reviews and roundups): aggressive upsells, distracting monetization, and noisy value framing; "Rocket Money alternative" is its own search term
ReSubs positions on AI extraction but is web-first; no dominant native iOS competitor combines AI capture, upcoming planning, cancellation help, and clean monetization
SubTracky and similar low-rated entries show recent paywall-deception 1★ reviews — trust is itself an open positioning lane
Apple's native Subscriptions only covers App Store auto-renewals; Netflix, Notion, Substack, NYT, ChatGPT Plus, gym memberships are invisible to it
r/personalfinance "audit my subscriptions" threads are a recurring high-engagement format — strong organic content fit
